A great cruise deal is not just about finding the lowest fare. It is about knowing what is included, what is protected and who is there to help if you need support.
At ROL Cruise, we believe true value comes from much more than the headline fare. Our specialists look at the complete holiday package, including the cruise fare, added benefits, rewards, service, financial protection and the expert guidance you receive before, during and after you travel.
For more than 30 years, we have helped thousands of customers find the right cruise holiday with confidence, using our cruise knowledge, trusted cruise line partnerships and exclusive offers to help them get more from every booking.
Because the best holiday is not always the lowest-priced holiday.
What is the ROL Cruise Best Value Guarantee?
If you have found a comparable cruise quote elsewhere, our cruise specialists will review it with you and help you compare the full value of the holiday, not just the headline price.
We will consider what is included in each quote, including rewards, exclusive extras, protection, service and any tailor-made elements, so you can make a more informed decision.
Competitive pricing, rewards and added value
ROL Cruise has spent more than 30 years building strong relationships with the world’s leading cruise lines. As a preferred partner for many major cruise lines, we often have access to exclusive offers, added-value benefits and competitive cruise packages.
If another quote looks cheaper at first glance, we will help you compare like for like, including any extras, exclusions or future rewards that may affect the real value of your booking.
Every ROL Cruise booking also earns Cruise Miles through our free rewards programme.
For every £1 you spend, you earn 1 Cruise Mile to put towards money off a future cruise booking. Over time, those Cruise Miles can become meaningful savings on your next holiday.
You can also continue to earn your cruise line loyalty benefits*, giving you rewards from ROL Cruise and your chosen cruise line.
To date, Cruise Miles has helped ROL Cruise customers save over £15 million on their cruise holidays.
Exclusive ROL Cruise booking perks
Where we can add extra value to a cruise holiday, we do. Depending on the package, your booking may include benefits that make the overall experience feel more complete from the start.
These benefits may include:
- Onboard spending money
- Cabin upgrades
- Complimentary gift cards such as John Lewis & M&S
- All-Inclusive Drink Packages
- Wine & Champagne Gift Boxes
- Private door-to-door transfer service
- Hotel stays
- Exclusive promotional offers
- Additional partner benefits
- Bonus Cruise Miles
These extras can make a noticeable difference to the overall value of your holiday and may not be available when booking directly or through another provider.
Exclusive Cruise & Stay packages
Many of our holidays are created exclusively by ROL Cruise and may not be available to book directly with the cruise line or another cruise provider.
Our Product and Commercial teams carefully build tailor-made Cruise & Stay holidays as part of our exclusive Signature Experiences collection, working closely with hotel partners, destination specialists and tour providers. This allows us to combine cruises, hotels, tours and land stays into one seamless itinerary.
Behind the scenes, our dedicated tours and flights team continue to work on your behalf, helping to enhance your holiday and support your needs right up to departure and beyond.
For customers, that can mean less planning, more reassurance, financial protection and a more memorable holiday, often with stronger value than arranging each element separately.
Expert knowledge and Independent Advice
As the UK's No.1 Independent Cruise Specialist, ROL Cruise isn't tied to a single cruise line. Our specialists can talk you through different ships, cruise lines, destinations and holiday styles, helping you choose what feels right for you.
As an Employee Ownership Trust, our cruise specialists are invested in delivering exceptional customer experiences and helping customers discover their perfect cruise holiday.
Our ACE-trained (Academy of Cruise Excellence), CLIA-certified cruise specialists bring together more than 1,000 years of combined travel knowledge and experience, offering practical, impartial advice across all major cruise lines.
Book with Confidence
When you book with ROL Cruise, you can travel with confidence knowing your holiday benefits from financial protection, expert support and assistance:
- ABTA protection (F9255 & W6277)
- ATOL protection (6010) (where applicable)
- UK-based customer support
- Emergency assistance during your holiday
From the moment you book until you return home, our team is here to support you every step of the way.
Trusted by tens of thousands of cruise travellers
Our customers’ experiences are an important part of our story.
With more than 36,000 customer reviews across Trustpilot, Feefo, Google and Reviews.io, ROL Cruise is consistently recognised for exceptional service, expert cruise advice and outstanding value.
Our customers have rated us:
- 4.9/5 on Trustpilot from over 8,300 reviews
- 4.9/5 on Feefo from over 25,500 reviews
- 4.8/5 on Google from more than 1,300 reviews
- 4.9/5 on Reviews.io from more than 850 reviews
We're proud that so many customers choose to travel with us time and again and recommend us to their friends and family.
Our commitment to excellence has also been recognised through numerous industry awards and long-standing partnerships across the travel industry. Most recently, ROL Cruise was proudly named ‘Best Agency to Work For (Medium Size)’ at the Agent Achievement Awards 2026, reflecting our dedication to creating an exceptional experience for both our customers and our employee-owners.
We're also proud to have been awarded the ‘Feefo Platinum Trusted Service Award’ for six consecutive years, recognising our consistently high levels of customer service based on genuine customer feedback.
Sustainability and giving back
At ROL Cruise, we believe great value extends beyond your holiday.
For every booking made with ROL Cruise, we plant a tree through our partnership with More Trees, supporting reforestation projects and a greener future.
We’re also proud to support our local community through initiatives such as Colchester Food Bank and annual charity partnerships, including Alzheimer’s Research UK.
When you book with ROL Cruise, you are choosing a travel company that aims to make a positive difference beyond the booking.
MyROL App & Online Booking Management
Managing your cruise holiday should be straightforward.
With the award-winning MyROL App, you can manage your booking, access important travel information and make payments online, giving you more flexibility and control over your holiday plans.
Why book with ROL Cruise instead of booking direct?
Booking directly isn't always the only option, or the best-value option.
When you book with ROL Cruise, you may benefit from:
- Competitive pricing and comparable quote reviews
- More than 30 years of cruise expertise
- Cruise Miles with every booking, helping customers save on future cruise holidays
- Continue earning cruise line loyalty benefits and member rewards where applicable
- *Exclusive booking perks and added-value benefits
- Tailor-made Cruise & Stay packages
- Independent advice from ACE-trained, CLIA-certified cruise specialists
- ABTA and ATOL protection
- UK-based customer support and emergency assistance team available
- The MyROL App and online payment management
- Award-winning service and over 36,000 customer reviews
- Tree planting with every booking and support for community and charity initiatives
That is the ROL Cruise Best Value Guarantee.
*Cruise line loyalty benefits vary by cruise line and booking type.
